UPDATE: The SEC’s Marketing Rule is Officially Published – What Now?


On Friday, March 5, 2021, the U.S. Securities and Exchange Commission’s highly anticipated Marketing Rule was published in the Federal Register, setting in motion a series of regulatory requirements for investment advisers. The move to officially publish the Rule had previously been delayed due to a regulatory freeze instated by the Biden administration.

The vast majority of SEC-registered investment advisers will be impacted by the Rule and will be required to change their policies and procedures for marketing and solicitation.


Investment advisers should remain aware of several important dates regarding the Marketing Rule:

  • The Marketing Rule was published in the Federal Register on March 5, 2021
  • The effective date for the Rule is May 4, 2021
  • The compliance deadline for the Rule is November 4, 2022


Although investment advisers have over 18 months to finish coming into compliance with the Marketing Rule, your firm’s preparations should begin now. Reviewing the Rule and establishing a plan for how your firm will transition to new guidelines will be critical to its compliance program and will help you avoid regulatory troubles down the road.

FPS will continue to update you with important information about the Marketing Rule and how it may affect your business operations. FPS can help your firm come into compliance with performance reporting provisions of the Rule, including the newly required inclusion of related portfolios. Contact us today for more information about what we can do for your business.

2021-03-09T15:31:47-05:00 March 9th, 2021|Articles, Flash Reports, News|